Watch · 1 minute 48 seconds
NextGen GTN™ explainer: the whole argument, in under two minutes
The explainer the platform was built around. It walks the same path the curriculum does, from the doors a patient never gets through to the number Finance has to defend at the end of the quarter.
Your approval rate is not your access rate. It describes the prescriptions that survived long enough to be measured.
Prefer to read it? The philosophy in full.
Read the transcript
0:01Every decision in commercialization is made in one room and paid for in another.
0:07Commercial decides. Finance explains. Usually two quarters later, in a number nobody can trace back.
0:15Neither of them is wrong. Neither of them can see the whole thing.
0:20I have sat in both of those rooms. The one where the decision gets made, and the one where it gets explained.
0:29Your approval rate is not your access rate. It describes the prescriptions that survived long enough to be measured.
0:38Once you can see where a decision lands, you can price it before you make it, not after somebody has to explain it.
0:45Gross-to-Net is not a calculation. It is the financial echo of how well an enterprise executed a journey.
0:53Layer one, the population the therapy was built for. Layer two, whether the system will permit it.
1:00Layer three, how it arrives. Layer four, whether a patient can afford to stay on it.
1:07And layer five. The number that reports on the other four, in a different room, months later.
1:14Side A follows the patient. Side B follows the money. Same road. Two chairs.
1:21Side A counts what was lost. Side B prices the same figures. Neither is complete without the other.
1:29An EP on government pricing. And a bonus track on 340B, written for everyone at once.
1:36Eighteen sessions. Not training. An education in a system you already work inside.
Full transcript of the NextGen GTN™ site and platform explainer, narrated by Patrick R. Coyle.
Eighteen sessions. One system.
The explainer is the short version. The webinar series walks the 5 Layers of GTN™ in full, Side A for the patient and Side B for the money, with an EP on government pricing and a bonus track on 340B.